Reaching Underserved Borrowers: How Novus Direct Can Help

In today’s banking landscape, many potential borrowers find themselves underserved by traditional financial institutions. These individuals and families often have unique financial circumstances that can make obtaining a mortgage a significant challenge. However, Novus Direct is committed to bridging this gap and reaching underserved borrowers. In this blog post, we will explore how we can assist community banks and credit unions in serving these individuals effectively.

The Challenge of Serving Underserved Borrowers

Underserved borrowers often fall into a few categories, including those with lower incomes, irregular income, or less-than-perfect credit scores. These factors can make it difficult for these individuals to secure a mortgage through traditional channels. Yet, these borrowers represent a substantial portion of our communities and fulfilling their needs can contribute to the financial health and vibrancy of the communities served by community banks and credit unions.

Novus Bank Direct: Expanding Your Reach

Novus Direct, a division of Ixonia Bank, offers a robust range of products designed to meet the needs of underserved borrowers. Here’s how we can help:

1. Comprehensive Mortgage Solutions

At Novus Direct, we offer a full suite of mortgage solutions that cater to a wide range of financial circumstances. This allows community banks and credit unions to extend their reach to underserved borrowers, providing them with the financial support they need to secure a home.

2. Quick and Efficient Underwriting

Our fast underwriting turn times mean that your customers can receive a decision quickly, alleviating some of the stress and uncertainty that often accompanies the mortgage process. Quick approvals can be particularly beneficial for underserved borrowers, who may otherwise face prolonged periods of uncertainty when applying for a mortgage.

3. Exceptional Support

Our team provides exceptional support to our partners and their customers. We work closely with you to understand your customers’ unique needs and circumstances, helping to find suitable mortgage solutions for even the most complex cases.

4. Local Connections

We encourage the use of local appraisers, title companies, and closing agents, which not only supports local businesses but also ensures that the mortgage process is grounded in a thorough understanding of the local market.

5. Generating Income for Your Bank

By serving underserved borrowers, community banks and credit unions can tap into a significant market segment that is often overlooked. This can generate additional income for your bank and contribute to the growth of your business.


Serving underserved borrowers is not just a business strategy – it’s a commitment to financial inclusivity and community development. Novus Direct is proud to support community banks and credit unions in this mission. With our comprehensive mortgage solutions, exceptional support, and fast underwriting, we can help you reach and serve underserved borrowers effectively, contributing to the financial well-being of your community while also driving growth for your institution. To learn more about how Novus Direct can help your bank serve underserved borrowers, contact us today.